ENT/527 - Opportunity Assessment and Innovation
Course Description
This course is an introduction to entrepreneurship and the entrepreneurial mindset. The course will provide an overview of the challenges and opportunities of an entrepreneurship, an intrapraneurship, and a social entrepreneurship. Students will learn the process of initiating an entrepreneurial venture through the creative pursuit of ideas.
This graduate course is 6 weeks.
This course has a prerequisite. Please see details in the Prerequisite section below.
PLEASE NOTE:
Attendance and participation are mandatory in all university courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.
Course Objectives
Week 1- Assess how entrepreneurship, intrapreneurship, and social entrepreneurship impact the local and global economy.
- Determine factors that entrepreneurs need to consider before starting a new enterprise.
- Explain the fundamentals of a good opportunity.
- Evaluate a good business idea.
- Distinguish between social entrepreneurs, entrepreneurs, and intrapreneurs.
- Determine business success strategy using a business model.
- Examine marketing objectives and strategies.
- Assess effective marketing channels, resources and tools.
- Analyze attributes of an effective team.
- Distinguish between planning and plans.
- Examine the essential parts of a Business Plan.
- Discuss financial requirements of a Business Plan.
- Evaluate Financing Options to achieve goals.
- Distinguish methods of raising startup capital.
- Examine the pros and cons of an Initial Public Offering (IPO).
- Compare types of debt financing.
- Classify intellectual property types.
- Examine legal entity types.
- Discuss legal issues in business.
- Examine the growth process.
- Evaluate the role of a social entrepreneur.
Notes
During the checkout process you will be prompted to provide proof of the requirement(s). If you completed the prerequisite at another institution be prepared to upload an official/unofficial transcript. If you have questions about meeting the prerequisite requirements for this course please contact an enrollment representative.Prerequisites
This graduate level course requires proof of completion of a Bachelor's degree. Be prepared to provide documentation during the checkout process.
Disclaimers
The University of Phoenix reserves the right to modify courses.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with an Enrollment Representative.
Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.