HCS/490 - Health Care Consumer - Trends and Marketing
Course Description
In this course, students will have the opportunity to examine the traits, trends, and needs of today's health care consumer. Students will examine current consumer information for readability, implications for the selection of products and services, and differentiation of health care web sources.
This undergraduate course is 5 weeks.
PLEASE NOTE:
Attendance and participation are mandatory in all university courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.
Course Objectives
Week 1
- Analyze the changing landscape of the health care system.
- Describe the shift from business-to-business (B2B) to business-to-consumer (B2C).
- Identify health care costs for consumers.
Week 2
- Analyze the impact of cultural demographics on the health care market.
- Differentiate the effects of different generations on the health care market.
- Compare consumer health care coverage options.
- Describe the impact of chronic disease wellness programs on health care costs.
Week 3
- Compare modes of communication within the health care market.
- Explain the impact of media and social networking on consumer choices.
- Differentiate health care access options for consumers.
- Compare the transparency of information and education in the health care system to other industries.
Week 4
- Analyze how consumers share health information and the implications of those communication methods.
- Analyze the impact of government agencies on products and services available to the health care consumer.
- Analyze the effect of health care reform on the health care consumer.
Week 5
- Explain how the consumer’s options for health care are changing.
- Explain the importance of relevancy and engagement to the health care consumer.
- Discuss how advances in technology and medicine may enable consumers to make healthy or unhealthy choices.
Prerequisites
NoneDisclaimers
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Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.