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Course Description

In this course, students will have the opportunity to examine the traits, trends, and needs of today's health care consumer. Students will examine current consumer information for readability, implications for the selection of products and services, and differentiation of health care web sources.

This undergraduate course is 5 weeks.

PLEASE NOTE:
Attendance and participation are mandatory in all university courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.

Course Objectives

Week 1

  • Analyze the changing landscape of the health care system.
  • Describe the shift from business-to-business (B2B) to business-to-consumer (B2C).
  • Identify health care costs for consumers.

Week 2

  • Analyze the impact of cultural demographics on the health care market.
  • Differentiate the effects of different generations on the health care market.
  • Compare consumer health care coverage options.
  • Describe the impact of chronic disease wellness programs on health care costs.

Week 3

  • Compare modes of communication within the health care market.
  • Explain the impact of media and social networking on consumer choices.
  • Differentiate health care access options for consumers.
  • Compare the transparency of information and education in the health care system to other industries.

Week 4

  • Analyze how consumers share health information and the implications of those communication methods.
  • Analyze the impact of government agencies on products and services available to the health care consumer.
  • Analyze the effect of health care reform on the health care consumer.

Week 5

  • Explain how the consumer’s options for health care are changing.
  • Explain the importance of relevancy and engagement to the health care consumer.
  • Discuss how advances in technology and medicine may enable consumers to make healthy or unhealthy choices.

Prerequisites

None

Disclaimers

The University of Phoenix reserves the right to modify courses.

While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with an Enrollment Representative.

Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.

If you have a question contact us at 866-345-1800.

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HEALTH CARE CONSUMER - TRENDS AND MARKETING
Type
Instructor Led
Days
T, M
Time
12:00AM to 11:59AM
Dates
Aug 11, 2020 to Sep 14, 2020
Campus
Online Campus
Building
Online Non-Degree
Schedule and Location
Contact Hours
119.8
Location
  • Online Campus
Course Fee(s)
Undergraduate Tuition credit (3 units) $1,194.00 Click here to get more information
Section Fees
Resource Fee $170.00 Mandatory
Credits/Units
3 Credit Hours
HEALTH CARE CONSUMER - TRENDS AND MARKETING
Type
Instructor Led
Days
T, M
Time
12:00AM to 11:59AM
Dates
Sep 15, 2020 to Oct 19, 2020
Campus
Online Campus
Building
Online Non-Degree
Schedule and Location
Contact Hours
119.8
Location
  • Online Campus
Course Fee(s)
Undergraduate Tuition credit (3 units) $1,194.00 Click here to get more information
Section Fees
Resource Fee $170.00 Mandatory
Credits/Units
3 Credit Hours
HEALTH CARE CONSUMER - TRENDS AND MARKETING
Type
Instructor Led
Days
T, M
Time
12:00AM to 11:59AM
Dates
Oct 20, 2020 to Nov 23, 2020
Campus
Online Campus
Building
Online Non-Degree
Schedule and Location
Contact Hours
119.8
Location
  • Online Campus
Course Fee(s)
Undergraduate Tuition credit (3 units) $1,194.00 Click here to get more information
Section Fees
Resource Fee $170.00 Mandatory
Credits/Units
3 Credit Hours
HEALTH CARE CONSUMER - TRENDS AND MARKETING
Type
Instructor Led
Days
T, M
Time
12:00AM to 11:59AM
Dates
Nov 24, 2020 to Jan 11, 2021
Campus
Online Campus
Building
Online Non-Degree
Schedule and Location
Contact Hours
167.8
Location
  • Online Campus
Course Fee(s)
Undergraduate Tuition credit (3 units) $1,194.00 Click here to get more information
Section Fees
Resource Fee $170.00 Mandatory
Credits/Units
3 Credit Hours
HEALTH CARE CONSUMER - TRENDS AND MARKETING
Type
Instructor Led
Days
T, M
Time
12:00AM to 11:59AM
Dates
Jan 12, 2021 to Feb 15, 2021
Campus
Online Campus
Building
Online Non-Degree
Schedule and Location
Contact Hours
119.8
Location
  • Online Campus
Course Fee(s)
Undergraduate Tuition credit (3 units) $1,194.00 Click here to get more information
Section Fees
Resource Fee $170.00 Mandatory
Credits/Units
3 Credit Hours
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