This course provides an overview of the small business from concept through funding. Emphasis on designing a competitive business model, crafting the business plan, forms of ownership, and exploring funding options.
This undergraduate course is 5 weeks.
Attendance and participation are mandatory in all university courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.
Topics and Objectives
The Entrepreneurial Mindset and the Business Plan
- Define entrepreneurship, and determine entrepreneurial objectives.
- Develop a mission statement, strategy, and list of competitive advantages for a business.
- Evaluate key strategic management processes and business plan components.
Business Idea Generation
- Differentiate between a business idea and a business opportunity.
- Describe process used to generate new business ideas, and evaluate the distinguishing features of your product or service.
- Analyze competitive advantages and customer profiles.
- Identify key financial issues involved with starting and funding a business.
- Evaluate human resources practices, including legal and regulatory requirements.
- Assess operational components of small business management, including production, quality assurance, equipment, and time management processes.
Marketing, Law, and Ethics
- Discuss various potential legal forms of business for a company.
- Evaluate legal and ethical issues in your industry, including contracts, insurance, and regulatory requirements.
- Examine basic components of a marketing plan, including pricing models, promotion, and sales management.
- Assess technology and intellectual property considerations, as well as market trends that may impact businesses.
- Develop a future plan of action for your business, including an exit plan.
- Discuss processes involved in buying an existing business or opening a franchise.
- Describe your plan to promote social listening within your company.
The University of Phoenix reserves the right to modify courses.
While widely available, not all programs are available in all locations or in both online and on-campus formats. More information about eligibility requirements, policies, and procedures can be found in the catalog.
Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.