MGT/418 - Evaluating New Business Opportunities
Course Description
This course focuses on evaluating the benefits and risks associated with new business opportunities. This includes reviewing the projected return on investment, the role of risk, investor considerations, strategic planning, and modeling techniques to analyze possible business ventures.
This undergraduate course is 5 weeks.
PLEASE NOTE:
Attendance and participation are mandatory in all university courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.
Course Objectives
Week 1
- Analyze the characteristics of entrepreneurship and entrepreneurial firms.
- Evaluate three general approaches that entrepreneurs use to identify opportunities and generate ideas.
- Develop a plan to encourage continuous development of new ideas.
Week 2
- Explain the purpose of a feasibility analysis, including any primary issues.
- Create a feasibility analysis template for a product or service.
- Evaluate the importance of feasibility analyses for entrepreneurs.
Week 3
- Evaluate essential components of an entrepreneurial business model.
- Explain the purpose and use of competitor analyses.
- Summarize guidelines used to write an effective business plan.
Week 4
- Develop a list of the actions that founders can take to establish a strong ethical culture in their entrepreneurial ventures.
- Create a list of three issues financial managers face when operating an entrepreneurial firm.
- Analyze the importance of financing to entrepreneurial success.
Week 5
- Analyze the three steps that entrepreneurial firms use to identify their customers.
- Identify the growth process and the reasons to pursue growth.
- Create an internal growth strategy for an entrepreneurial firm.
Prerequisites
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Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.