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Course Description

This course develops an understanding of the complexities public and private organizations face in developing, establishing, and implementing marketing strategies in both domestic and international markets. Areas of study include: basic marketing concepts, marketing research, consumer behavior, branding, products/services, pricing, distribution channels, promotions, ethical marketing practices, global and multicultural marketing, and the technologies used throughout the marketing process.

This undergraduate course is 5 weeks.

PLEASE NOTE:
Attendance and participation are mandatory in all university courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.

Course Objectives

Week 1

  • Summarize the components of a marketing plan.
  • Evaluate the controllable and uncontrollable aspects of market planning.

Week 2

  • Compare methods to collect and analyze marketing data.
  • Examine strategies used to differentiate and position products and services in relation to target markets.

Week 3

  • Assess products and services in relation to specified target markets.

Week 4

  • Evaluate various pricing strategies.
  • Analyze processes involved in a product or service from the manufacturer to the customer.

Week 5

  • Evaluate global promotional strategies utilizing various communications media and technology.
  • Employ multicultural, ethical, and socially-conscience marketing tactics that can be used to promote products and services.

Prerequisites

None

Disclaimers

The University of Phoenix reserves the right to modify courses.

While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with an Enrollment Representative.

Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.

If you have a question contact us at 866-345-1800.

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MARKETING
Type
Instructor Led
Days
T, M
Time
12:00AM to 11:59AM
Dates
Apr 14, 2020 to May 18, 2020
Campus
Online Campus
Building
Online Non-Degree
Schedule and Location
Contact Hours
119.8
Location
  • Online Campus
Course Fee(s)
Undergraduate Tuition credit (3 units) $1,194.00 Click here to get more information
Section Fees
Resource Fee $170.00 Mandatory
Credits/Units
3 Credit Hours
MARKETING
Type
Instructor Led
Days
T, M
Time
12:00AM to 11:59AM
Dates
Apr 28, 2020 to Jun 01, 2020
Campus
Online Campus
Building
Online Non-Degree
Schedule and Location
Contact Hours
119.8
Location
  • Online Campus
Course Fee(s)
Undergraduate Tuition credit (3 units) $1,194.00 Click here to get more information
Section Fees
Resource Fee $170.00 Mandatory
Credits/Units
3 Credit Hours
MARKETING
Type
Instructor Led
Days
T, M
Time
12:00AM to 11:59AM
Dates
May 19, 2020 to Jun 22, 2020
Campus
Online Campus
Building
Online Non-Degree
Schedule and Location
Contact Hours
119.8
Location
  • Online Campus
Course Fee(s)
Undergraduate Tuition credit (3 units) $1,194.00 Click here to get more information
Section Fees
Resource Fee $170.00 Mandatory
Credits/Units
3 Credit Hours
MARKETING
Type
Instructor Led
Days
T, M
Time
12:00AM to 11:59AM
Dates
Jun 02, 2020 to Jul 06, 2020
Campus
Online Campus
Building
Online Non-Degree
Schedule and Location
Contact Hours
119.8
Location
  • Online Campus
Course Fee(s)
Undergraduate Tuition credit (3 units) $1,194.00 Click here to get more information
Section Fees
Resource Fee $170.00 Mandatory
Credits/Units
3 Credit Hours
MARKETING
Type
Instructor Led
Days
T, M
Time
12:00AM to 11:59AM
Dates
Jun 23, 2020 to Jul 27, 2020
Campus
Online Campus
Building
Online Non-Degree
Schedule and Location
Contact Hours
119.8
Location
  • Online Campus
Course Fee(s)
Undergraduate Tuition credit (3 units) $1,194.00 Click here to get more information
Section Fees
Resource Fee $170.00 Mandatory
Credits/Units
3 Credit Hours
MARKETING
Type
Instructor Led
Days
T, M
Time
12:00AM to 11:59AM
Dates
Jul 07, 2020 to Aug 10, 2020
Campus
Online Campus
Building
Online Non-Degree
Schedule and Location
Contact Hours
119.8
Location
  • Online Campus
Course Fee(s)
Undergraduate Tuition credit (3 units) $1,194.00 Click here to get more information
Section Fees
Resource Fee $170.00 Mandatory
Credits/Units
3 Credit Hours
MARKETING
Type
Instructor Led
Days
T, M
Time
12:00AM to 11:59AM
Dates
Jul 28, 2020 to Aug 31, 2020
Campus
Online Campus
Building
Online Non-Degree
Schedule and Location
Contact Hours
119.8
Location
  • Online Campus
Course Fee(s)
Undergraduate Tuition credit (3 units) $1,194.00 Click here to get more information
Section Fees
Resource Fee $170.00 Mandatory
Credits/Units
3 Credit Hours
MARKETING
Type
Instructor Led
Days
T, M
Time
12:00AM to 11:59AM
Dates
Aug 11, 2020 to Sep 14, 2020
Campus
Online Campus
Building
Online Non-Degree
Schedule and Location
Contact Hours
119.8
Location
  • Online Campus
Course Fee(s)
Undergraduate Tuition credit (3 units) $1,194.00 Click here to get more information
Section Fees
Resource Fee $170.00 Mandatory
Credits/Units
3 Credit Hours
MARKETING
Type
Instructor Led
Days
T, M
Time
12:00AM to 11:59AM
Dates
Sep 01, 2020 to Oct 05, 2020
Campus
Online Campus
Building
Online Non-Degree
Schedule and Location
Contact Hours
119.8
Location
  • Online Campus
Course Fee(s)
Undergraduate Tuition credit (3 units) $1,194.00 Click here to get more information
Section Fees
Resource Fee $170.00 Mandatory
Credits/Units
3 Credit Hours
MARKETING
Type
Instructor Led
Days
T, M
Time
12:00AM to 11:59AM
Dates
Sep 15, 2020 to Oct 19, 2020
Campus
Online Campus
Building
Online Non-Degree
Schedule and Location
Contact Hours
119.8
Location
  • Online Campus
Course Fee(s)
Undergraduate Tuition credit (3 units) $1,194.00 Click here to get more information
Section Fees
Resource Fee $170.00 Mandatory
Credits/Units
3 Credit Hours
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