This course develops an understanding of the complexities public and private organizations face in developing, establishing, and implementing marketing strategies in both domestic and international markets. Areas of study include: basic marketing concepts, marketing research, consumer behavior, branding, products/services, pricing, distribution channels, promotions, ethical marketing practices, global and multicultural marketing, and the technologies used throughout the marketing process.
This undergraduate course is 5 weeks.
Attendance and participation are mandatory in all university courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.
- Summarize the components of a marketing plan.
- Evaluate the controllable and uncontrollable aspects of market planning.
- Compare methods to collect and analyze marketing data.
- Examine strategies used to differentiate and position products and services in relation to target markets.
- Assess products and services in relation to specified target markets.
- Evaluate various pricing strategies.
- Analyze processes involved in a product or service from the manufacturer to the customer.
- Evaluate global promotional strategies utilizing various communications media and technology.
- Employ multicultural, ethical, and socially-conscience marketing tactics that can be used to promote products and services.
The University of Phoenix reserves the right to modify courses.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with an Enrollment Representative.
Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.
If you have a question contact us at 866-345-1800.