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Course Description

Knowing your customer, growing your customer base and creating a consumer driven culture are key drivers of sustainability in the small business. This course focuses on the functions of evaluating opportunities, creating value, developing effective pricing and advertising strategy.

This undergraduate course is 5 weeks.

PLEASE NOTE:
Attendance and participation are mandatory in all university courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.

Course Objectives

Week 1

  • Evaluate market trends relevant to an entrepreneurial venture.
  • Evaluate market conditions for an entrepreneurial opportunity.
  • Identify a business opportunity that can be satisfied by a product or service.

Week 2

  • Determine characteristics of potential niches for customers.
  • Explain unique selling proposition involving customer input.
  • Describe ethical and socially responsible behavior by an organization.

Week 3

  • Specify the components of an overall value proposition as it relates to total product.
  • Perform a competitive analysis.
  • Assess product and brand characteristics unique to an entrepreneurial business.

Week 4

  • Select distribution channels appropriate for a small business opportunity.
  • Create a pricing strategy for an entrepreneurial opportunity.
  • Identify the use of technology for marketing an entrepreneurial venture.

Week 5

  • Apply relationship marketing to a small business opportunity.
  • Develop a promotion and advertising strategy for an entrepreneurial opportunity.

Prerequisites

None

Disclaimers

The University of Phoenix reserves the right to modify courses.

While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with an Enrollment Representative.

Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.

If you have a question contact us at 866-345-1800.

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Enroll Now - Select a section to enroll in

SMALL BUSINESS MARKETING
Type
Instructor Led
Days
T, M
Time
12:00AM to 11:59AM
Dates
Apr 28, 2020 to Jun 01, 2020
Campus
Online Campus
Building
Online Non-Degree
Schedule and Location
Contact Hours
119.8
Location
  • Online Campus
Course Fee(s)
Undergraduate Tuition credit (3 units) $1,194.00 Click here to get more information
Section Fees
Resource Fee $170.00 Mandatory
Credits/Units
3 Credit Hours
SMALL BUSINESS MARKETING
Type
Instructor Led
Days
T, M
Time
12:00AM to 11:59AM
Dates
Jun 02, 2020 to Jul 06, 2020
Campus
Online Campus
Building
Online Non-Degree
Schedule and Location
Contact Hours
119.8
Location
  • Online Campus
Course Fee(s)
Undergraduate Tuition credit (3 units) $1,194.00 Click here to get more information
Section Fees
Resource Fee $170.00 Mandatory
Credits/Units
3 Credit Hours
SMALL BUSINESS MARKETING
Type
Instructor Led
Days
T, M
Time
12:00AM to 11:59AM
Dates
Jul 07, 2020 to Aug 10, 2020
Campus
Online Campus
Building
Online Non-Degree
Schedule and Location
Contact Hours
119.8
Location
  • Online Campus
Course Fee(s)
Undergraduate Tuition credit (3 units) $1,194.00 Click here to get more information
Section Fees
Resource Fee $170.00 Mandatory
Credits/Units
3 Credit Hours
SMALL BUSINESS MARKETING
Type
Instructor Led
Days
T, M
Time
12:00AM to 11:59AM
Dates
Aug 11, 2020 to Sep 14, 2020
Campus
Online Campus
Building
Online Non-Degree
Schedule and Location
Contact Hours
119.8
Location
  • Online Campus
Course Fee(s)
Undergraduate Tuition credit (3 units) $1,194.00 Click here to get more information
Section Fees
Resource Fee $170.00 Mandatory
Credits/Units
3 Credit Hours
SMALL BUSINESS MARKETING
Type
Instructor Led
Days
T, M
Time
12:00AM to 11:59AM
Dates
Sep 15, 2020 to Oct 19, 2020
Campus
Online Campus
Building
Online Non-Degree
Schedule and Location
Contact Hours
119.8
Location
  • Online Campus
Course Fee(s)
Undergraduate Tuition credit (3 units) $1,194.00 Click here to get more information
Section Fees
Resource Fee $170.00 Mandatory
Credits/Units
3 Credit Hours
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