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Course Description

This course applies the general tools of marketing to the specific needs of the hospitality management industry. Special emphasis is placed on the global, regional, individual, and ethical considerations when building customer-relationships through marketing.

This undergraduate course is 5 weeks.

PLEASE NOTE:
Attendance and participation are mandatory in all university courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.

Course Objectives

Week 1

  • Explain the fundamental differences between marketing hospitality services and products.
  • Evaluate the super-sector of leisure and hospitality.
  • Identify ethical considerations in hospitality service marketing.

Week 2

  • Analyze the consumer decision process as it relates to hospitality services.
  • Explain the service marketing mix (the 7 Ps).
  • Clarify elements of the service delivery process.
  • Evaluate pricing strategies for hospitality products.

Week 3

  • Discuss the steps used to develop and manage an effective communication strategy.
  • Explain physical evidence of service.
  • Evaluate principles of service employee management.

Week 4

  • Appraise customer service satisfaction and quality.
  • Recommend complaint management processes that can be used in hospitality, the service sector, and recovery management.
  • Recommend methods to manage complaints within hospitality, the service sector, and recovery management.

Week 5

  • Evaluate emerging customer retention programs.
  • Substantiate the importance of customer loyalty and retention.
  • Analyze obstacles to world class service, including departmentalization and functionalism.
  • Explain the basic components of a service audit.

Prerequisites

None

Disclaimers

The University of Phoenix reserves the right to modify courses.

While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with an Enrollment Representative.

Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.

If you have a question contact us at 866-345-1800.

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HOSPITALITY MARKETING
Type
Instructor Led
Days
T, M
Time
12:00AM to 11:59AM
Dates
Aug 11, 2020 to Sep 14, 2020
Campus
Online Campus
Building
Online Non-Degree
Schedule and Location
Contact Hours
119.8
Location
  • Online Campus
Course Fee(s)
Undergraduate Tuition credit (3 units) $1,194.00 Click here to get more information
Section Fees
Resource Fee $170.00 Mandatory
Credits/Units
3 Credit Hours
HOSPITALITY MARKETING
Type
Instructor Led
Days
T, M
Time
12:00AM to 11:59AM
Dates
Sep 15, 2020 to Oct 19, 2020
Campus
Online Campus
Building
Online Non-Degree
Schedule and Location
Contact Hours
119.8
Location
  • Online Campus
Course Fee(s)
Undergraduate Tuition credit (3 units) $1,194.00 Click here to get more information
Section Fees
Resource Fee $170.00 Mandatory
Credits/Units
3 Credit Hours
HOSPITALITY MARKETING
Type
Instructor Led
Days
T, M
Time
12:00AM to 11:59AM
Dates
Sep 15, 2020 to Oct 19, 2020
Campus
Online Campus
Building
Online Non-Degree
Schedule and Location
Contact Hours
119.8
Location
  • Online Campus
Course Fee(s)
Undergraduate Tuition credit (3 units) $1,194.00 Click here to get more information
Section Fees
Resource Fee $170.00 Mandatory
Credits/Units
3 Credit Hours
HOSPITALITY MARKETING
Type
Instructor Led
Days
T, M
Time
12:00AM to 11:59AM
Dates
Oct 20, 2020 to Nov 23, 2020
Campus
Online Campus
Building
Online Non-Degree
Schedule and Location
Contact Hours
119.8
Location
  • Online Campus
Course Fee(s)
Undergraduate Tuition credit (3 units) $1,194.00 Click here to get more information
Section Fees
Resource Fee $170.00 Mandatory
Credits/Units
3 Credit Hours
HOSPITALITY MARKETING
Type
Instructor Led
Days
T, M
Time
12:00AM to 11:59AM
Dates
Nov 24, 2020 to Jan 11, 2021
Campus
Online Campus
Building
Online Non-Degree
Schedule and Location
Contact Hours
167.8
Location
  • Online Campus
Course Fee(s)
Undergraduate Tuition credit (3 units) $1,194.00 Click here to get more information
Section Fees
Resource Fee $170.00 Mandatory
Credits/Units
3 Credit Hours
HOSPITALITY MARKETING
Type
Instructor Led
Days
T, M
Time
12:00AM to 11:59AM
Dates
Jan 12, 2021 to Feb 15, 2021
Campus
Online Campus
Building
Online Non-Degree
Schedule and Location
Contact Hours
119.8
Location
  • Online Campus
Course Fee(s)
Undergraduate Tuition credit (3 units) $1,194.00 Click here to get more information
Section Fees
Resource Fee $170.00 Mandatory
Credits/Units
3 Credit Hours
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