This course prepares students to develop and manage a marketing strategy in an international business environment. Students evaluate case studies of previous product launches and current research to create a launch strategy for a specific country. Topics include distribution systems, socio-cultural perspectives, business customs, product and service adaptations, and pricing issues.
This graduate course is 6 weeks.
This course has a prerequisite. Please see details in the Prerequisite section below.
Attendance and participation are mandatory in all university courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.
- Describe components of a global marketing venture.
- Define the main types of economic systems that are found in various regions across the globe.
- Evaluate four principal modes of global entry and expansion for an organization.
- Explain cultural factors that impact the global marketplace.
- Outline specific details about a target country’s political environment that can impact global marketing activities.
- Assess key aspects of international law; and explain how ignoring regulatory requirements can lead to legal problems for marketers.
- Appraise the role big data plays in a company’s global strategy and decision-making process.
- Apply positioning, segmentation, and targeting strategies that are used to enter global markets.
- Explain methods used to integrate global brands into local and foreign markets.
- Discuss factors that can contribute or hinder the successful launch of a global strategic partnership.
- Establish a global marketing pricing strategy for an organization.
- Evaluate distribution channels used to deliver products to the global marketplace.
- Assess differences in publicity, advertising, and media availability in various global markets.
- Evaluate the effectiveness of global product management for an organization.
- Evaluate current trends in global e-commerce and website development.
- Research competitive advantages for selected international markets.
- Create a global marketing plan for an organization.
This graduate level course requires proof of completion of a Bachelor's degree. Be prepared to provide documentation during the checkout process.
During the checkout process you will be prompted to provide proof of the requirement(s). If you completed the prerequisite at another institution be prepared to upload an official/unofficial transcript. If you have questions about meeting the prerequisite requirements for this course please contact an enrollment representative at 866-345-1800.
The University of Phoenix reserves the right to modify courses.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with an Enrollment Representative.
Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.
If you have a question contact us at 866-345-1800.