This course evaluates the process of conducting research for improving decision making within an organization. Students will learn to apply an understanding of commonly employed business research techniques to improve a situation, solve a problem, or change a process. Other topics include problem framing, data collection, data analysis, and data presentation.
This undergraduate course is 5 weeks.
Attendance and participation are mandatory in all university courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.
- Identify a situation, problem, issue, or opportunity that needs addressing.
- Identify ethical issues involved in business research.
- Describe the business research process.
- Determine the feasibility of finding a solution to the situation, problem, issue, or opportunity.
- Determine the purpose of business research.
- Create appropriate business research questions and hypotheses.
- Identify dependent and independent variables
- Differentiate between qualitative and quantitative methods of research.
- Explain commonly used qualitative and quantitative research designs.
- Select the appropriate type of research design for a given business situation.
- Develop data collection instruments.
- Differentiate between sampling methods and their applications.
- Differentiate between descriptive and inferential statistics.
- Determine the data analysis approach for a data set.
- Prepare collected data for analysis.
The University of Phoenix reserves the right to modify courses.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with an Enrollment Representative.
Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.
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